Web Portfolio
Sunstate Equipment
As the Product Designer for Sunstate Equipment, I focused on simplifying the equipment rental experience by improving navigation, enhancing mobile usability, and creating a cleaner, more scalable user interface. Through UX research, information architecture updates, and responsive design improvements, I streamlined how users search, browse, and request equipment across the platform. My work emphasized stronger visual hierarchy, accessibility, and conversion-focused design, helping create a more efficient digital experience for contractors and field teams while supporting increased engagement, usability, and customer trust.
Trench Safety Rentals
The redesign modernized the Trench Shore Rentals digital experience by improving usability, navigation, and mobile responsiveness for contractors and field teams. By simplifying equipment discovery, strengthening visual hierarchy, and creating clearer conversion pathways, the new experience made it easier for users to access trench safety solutions quickly and efficiently. The final product elevated the brand’s professional presence while creating a more user-focused platform built for growth and engagement.
AZ RPM Detailing
The redesign for RPM Detailing created a cleaner, more premium digital experience that better reflected the quality of the brand and its services. By improving the site’s visual hierarchy, mobile responsiveness, and user flow, the experience became easier to navigate and more focused on converting visitors into customers. The updated design strengthened brand credibility, simplified service discovery, and positioned RPM Detailing as a modern, high-end automotive detailing company.
AZ Lighting and Electric
The redesign for AZ Lighting & Electric modernized the company’s online presence with a cleaner, more user-friendly experience focused on trust, accessibility, and conversions. By improving the site’s visual hierarchy, mobile responsiveness, service organization, and call-to-action strategy, I created a streamlined platform that made it easier for customers to explore services, request quotes, and engage with the brand while helping strengthen the company’s professional image and local market presence.